BEST MARKETING CHANNELS TO ADVERTISE YOUR BUSINESS

The effectiveness and cost of advertising channels can vary based on the industry, target audience, and specific goals of a lower middle market business. Here's a list of popular advertising channels with a brief opinion on their cost per thousand (CPM):

1.    Social Media Advertising:

Facebook Ads

Instagram Ads

Twitter Ads

LinkedIn Ads

Opinion: Generally, social media advertising offers a good balance between targeting options and cost. CPM can vary but tends to be competitive.

2.    Google Ads:

Search Ads

Display Ads

YouTube Ads

Opinion: Google Ads can be effective for reaching a wide audience. CPM varies based on keywords, competition, and ad format.

3.    Content Marketing:

Blog posts

Sponsored content

Opinion: Content marketing can provide long-term benefits. Costs vary but can be reasonable compared to some traditional advertising methods.

4.    Email Marketing:

Newsletters

Promotional emails

Opinion: Email marketing can be cost-effective, especially for engaging existing customers. CPM is not directly applicable but overall costs can be reasonable.

5.    Influencer Marketing:

Collaborations with influencers

Opinion: Effective for certain demographics, but costs can vary significantly depending on the influencer's reach and niche.

6.    Local Advertising:

Local newspapers

Community events

Opinion: Local advertising can be cost-effective for targeting a specific geographic area. CPM is not as applicable, but overall costs can be reasonable.

7.    Trade Shows and Events:

Booths and sponsorships

Opinion: Effective for B2B businesses, but costs can be high. The CPM may not be directly measurable, but the overall cost can be significant.

8.    SEO (Search Engine Optimization):

Organic search traffic

Opinion: While not directly related to CPM, investing in SEO can provide long-term benefits and reduce reliance on paid advertising over time.

9.    Direct Mail:

Postcards

Flyers

Opinion: Can be effective for targeted local campaigns, but costs can add up, and CPM might be higher compared to digital channels.

10.  Podcast Advertising:

Sponsorships

Opinion: Can be effective for niche markets, but costs vary depending on the podcast's popularity and audience size.

It's important for businesses to carefully evaluate their target audience, goals, and budget constraints before choosing the most appropriate advertising channels. Additionally, regularly analyzing and adjusting strategies based on performance is crucial for maximizing the return on investment. For access to professionals for advice on marketing your business in the US and Canada, simply CLICK on the button below.