REASONS TO USE A BUSINESS BROKER WHEN SELLING YOUR BUSINESS
- sales090496
- Jan 7, 2024
- 3 min read
Updated: Jan 26, 2024

While you might be tempted to sell your business yourself since you know the day-to-day operations of it better than anyone, the transaction process of a sale can be a difficult hurdle to overcome. Without a vast knowledge of this part of the industry, you could be left with deals that fall through or a completed one that creates more problems for you than solutions. Below, we review our top tips when determining whether you should use a business broker.
Increase the Value of Your Business
Many brokers start by recasting financials to uncover any hidden value within a business. In addition, a broker can assist you in understanding the value drivers. This can help you focus on specifics that will give you the greatest return.
Find More Buyers
Locating people who are serious about buying your business can be challenging. A broker can put together a great marketing package to show your business in its best light to potential buyers. From there, they will manage the introduction of potential buyers to ensure the least disruption.
Reduce Risk
A broker understands your desire for a smooth sale that has the smallest amount of risk possible. As a result, they will screen potential buyers to reduce potential exposure, saving you considerable time.
Promoting Your Business
With access to a vast network, a broker can easily promote your company’s sale through various channels. This broad exposure will undoubtedly allow them to reach the right audience while maintaining confidentiality.
Maintain Confidentiality
If you prefer to keep the sale of your business quiet, that is no issue for an experienced broker. They can market it so that your staff, clients, suppliers, or anyone else relevant to your company is unaware that you are selling.
Better Negotiations Process
Going back and forth with a potential buyer is time-consuming. It can also be increasingly difficult when either party is simply looking for the best deal for themselves. A broker manages negotiations and may even be a dual agent capable of understanding both sides’ goals, fears, concerns, and thinking. As a result, they are most likely to get to an acceptable deal for both parties.
Greater Network
Your broker will likely know many people in your business’s industry or, at the very least, be aware of what deals have been done within that sector. Their network can shine a light on potential buyers and professionals you may not have had access to or knowledge of without them.
Fewer Headaches
With a broker on the listing, you will have more free time to focus on running and improving the business. This is in stark contrast to dealing with the myriad of time wasters who show an interest. Your broker will vet potential buyers’ interests, experience, skills, financial capacity, and lifestyle goals to find the best match, so you don’t have to.
Obtaining a Certified Business Valuation
When determining how much your business is worth, a business valuation provides an exact economic value. Your broker can do this in a way that paints your company in the best light and will collect most of the materials and information needed for due diligence. When you go to market, you will know what your business is worth, price it accordingly, and be far more effective in dealing with negotiations, thanks to your broker.
Provide Sound Advice
Asking questions and having concerns can be difficult to manage if you aren’t working with a broker. Luckily, these individuals have years of knowledge and experience completing business sale transactions. They can reassure you or offer some profound insights as the sale moves forward since they have done this far more than one time.
Connecting and Working with the Right Professionals
Once an offer has been accepted, a broker will recommend good lawyers, wealth planners, insurance agents, bankers and other professionals to both parties. They are also available to assist you with structuring or work with your accountant to ensure you are ready for diligence and avoid high tax repercussions.
Working Out Financial Concerns
Financing is the ultimate hurdle to overcome during a business deal. Without it, the transaction will fall through. A broker is capable of connecting with the buyer to prepare appropriate documentation so they can secure financing and will assist them in doing this.
Supporting You Until the End
After the sale is complete, the previous owner doesn’t always simply walk away. Often, there needs to be a training and transition plan in place to ensure everything goes smoothly and the new owner can take the reigns successfully. A broker can assist in preparing a training and transition process to ensure the success of the purchaser, ultimately ensuring that the sale was successful. For access to professional business brokers to advice you on selling your business in the US and Canada, simply CLICK on the button below.
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